Steve:
I have always been interested in the origin of trends in food and fashion and am currently working on a book on the topic. There are two such trends for which I have been unable to track the origins, and I am hoping you can help me.
First up is a staple of many a fern bar and a favorite of mine from my days waitressing at TGI Fridays: potato skins. Who came up with the idea of culling a baked potato, filling it with cheese and bacon and serving it up as an appetizer? Brilliant! Did you know you can buy frozen TGI Friday’s potato skins in your grocer’s freezer? I can eat a box of those suckers in one sitting.
The other trend that I am interested in is the wearing of articles of clothing, say, a windbreaker, around the waist. Who was the first to do this? Everywhere I go I see people with sweaters and jackets tied around the waist. How versatile! If you know the answers to these questions, please share.
DD
DD
Both potato skins and the “windbreaker around the waist” look owe their existence to pragmatic concerns.
Conventional wisdom says that TGI Fridays invented the potato skin in 1974.
But in reality, Fridays merely introduced the potato skin in 1974. The actual invention dates back to May, 1973 at an American Heart Association conference in Tahoe. A group of cardiologists were bemoaning the explosion of a hot new trend in American society: jogging. To their immediate and understandable concern, it seemed that millions of Americans were suddenly interested in becoming “heart healthy”. The AHA was in no position to allow that to happen – country club memberships have never come cheap, after all.
After a heated exchange of ideas, a panel of the best and brightest was selected, banished to the hotel kitchen, and assigned the task of creating what the AHA would jokingly refer to as WHDs. Fueled by visions of a slower, softer America reliant upon round the clock coronary care, these would be Chef Boyardees, in a desperate 72 hour burst of culinary creativity, concocted not only the potato skin, but also the jalapeno popper, the mozzarella stick, spinach dip, the deep fried Snickers bar (you heard me right – it was NOT the Minnesota State Fair Department of Fried Foods, thank you very much) and of course, their coup de grace, the “sampler platter”.
Armed with a handful of ticking time bomb style recipes, the AHA approached several restaurant chains with a surprising offer. They would give the recipes away, complete with rights to title and patent – and all they asked in return was the guarantee that their respective wait staffs would aggressively promote these new items from that point on.
TGI Fridays jumped at the chance to facilitate the AHA’s treacherous plot and within a month of serving their first potato skin had leap-frogged their competition in the burgeoning “something for everyone” restaurant landscape. And now, as you mentioned, potato skins with the TGI Friday brand name are available in your local grocer’s freezer. Everyone wins!
The windbreaker, or sweater, around the waist look has far simpler origins. Hollywood film and television producers in the early 1970’s, armed with countless scripts about life in the 50’s and 60’s, put together a simple list of visual aides designed to help simple minded viewers understand the characters more quickly.
Leather jackets were to be worn by bikers and misunderstood anti-heroes.
Buddy Holly looking oversized glasses were for guys that would be picked on mercilessly by the leather jacket guys, but who would find redemption late in the story by saving the day – either by sinking a couple of free throws to win the big game against Central or by jumping on a hand grenade in the jungles of southeast asia to save the platoon.
Red hair meant simply “DO NOT COUNT ON THIS PERSON FOR ANY REASON”.
And, finally, the windbreaker around the waist character was always, quite simply, the asshole. If he has a sweater wrapped around his waist, he’ll rat you out to the principal every time. That jacket tied in a knot around the belt line says he’ll try to steal your best girl if you turn away even for a moment. Think Greg Marmalard.
The producers in Hollywood, of course, never thought life would imitate art so directly. Trust me – this was a painful lesson – if you see a redhead with a sweater or jacket around their waist, run!
SG